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Episode 40: Merging to the top - The development of EverMerge
Mobile Games Playbook
What's the Focus of Female Audience?
Players were so addicted to the merge game play, they ignored anything else. We had to find out ways how to force player to leave merging gameplay and go to the city building aspect. And it was nightmare because if you, as a game designer, doing something like this, stop and then maybe you're doing something wrong. So we decided now we need to have everything in one place and provide player with city building aspect and merging pieces in one single game board. That's what we saw in our previous game and Robinhood Legends as well. It's part from much free and these games were again targeted on female audience.
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