S2 EP9: George Heaton REPRESENT
Ecom Gold
The Importance of Dedication
Bao: What an incredible episode. I'm a big fan and I can't wait for this episode to drop. The life you live is very different to most of us. But for me, it's incredible. And yeah, thank you for everything you do. Appreciate it.
George Heaton Co Founder of luxury streetwear brand Represent.
On todays show it’s the story and business breakdown of Represent. It’s an inspiring one for many including me; two brothers with a vision, and a mission, to create the best clothing brand in the world. In a climate where fashion and retail is one of the most difficult industries to break into, Represent is one of the most popular luxury streetwear brands in the world. This journey has taken over a decade and they are just getting started. George embodies the brand with hard work and discipline exhibited in his personal life which spills over and is emulated in everything Represent do. Today we get a rare glimpse into the world of Represent from the perspective of this iconic founder.
More episodes HERE
This show is also available to watch on YouTube. The YouTube version includes visuals to illustrate the story.
In this episode:
Rise of Represent.
How George approaches business.
Detailed deep dive into how Represent create and plan their collections.
How Represent market their collections.
How Represent grew their customer base.
How Justin Beiber ended up in Represent.
Celebrities who love Rep.
Represent in Retail.
Starting 247.
The 247 app.
How and why George keeps in shape.
What does tactical ecommerce look like when it’s done by Rep.
Moving into a 3PL.
How to start a brand.
Becoming a 9 figure brand.
Personal habits.
Link to 247 app: HERE
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EcomGold is brought to you by:
Rewind Shopify App.
Back up your Shopify store because not doing so is absolute lunacy! As a listener of the show, you can claim a no strings attached free month with this link: https://rewind.com/ecommercegold/
Sendlane.
Unified email, SMS, and reviews for eCommerce. Better features. Better support. Better customer experience. Send your customers exactly what they want, when they want it. (Better than Klaviyo in Finn's opinion). https://www.sendlane.com/
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