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Who Is On the Other Side?

The Curious Investor

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I Like Cheap Stocks, I Like Expensive Stocks

factor investing is a set of characteristics that describe returns, and sometimes risk as well. Think of it allos like money ball applied to finance: we don't fall in love with an individual stock or name of a player but the characteristics that that stock brings so. Not every stock is cheaper than average, and not every stock has better momentum than average. In other words, we can't all be value in momentum investors.

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