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Amazon's Ad Business Soars + AI APIs — With Benedict Evans
Big Technology Podcast
Amazon's Ad Business Is Bigger Than Prime
Peter Navarrette: I knew Amazon was an ad powerhouse, but it just struck me reading through your slides about how big Amazon's advertising business is. He says there were some of these parts that really struck a nerve looking through some of the slides you put together. And let's unpack this a little bit and talk a little bit about how Amazon's become so important in the ad space?Navarrette: The second thing that's interesting though is that any retailer would suddenly realize that they could try and do this on their own. So if you've got like two or three% margins, and then you add like 5% to your top line in ad revenue at a 50%
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