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The context of all in which we live

Endless Thread

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The K-Hive Phenomenon

This chapter examines the K-Hive, an online community supporting Vice President Kamala Harris, tracing its playful origins to Beyoncé's fanbase and its growth during the 2020 primaries. It highlights the role of memes and social media in shaping political narratives, especially among Gen Z voters, and discusses how the Harris campaign creatively engaged with internet culture. The conversation also addresses the challenges of maintaining authenticity while navigating the fast-changing landscape of online political humor and engagement.

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