Enhancing Customer Engagement in Sustainability Initiatives

In the latest episode of Climate Rising from Harvard Business School, Karen Pflug, Chief Sustainability Officer of Ingka Group (IKEA), shares how IKEA is embedding circularity throughout its business model. 

She discusses how IKEA is redesigning iconic products like the Billy bookcase to make them easier to disassemble and repair, how secondhand retail pilot programs at IKEA stores are reaching new customers, and how investments like RetourMatras are developing circular solutions for end-of-life mattresses. Karen also describes how policy, design, and customer nudges can accelerate circularity at global scale—and offers advice for those seeking careers in circular economy innovation.