DENTOLOGY - The Business of Dentistry cover image

//Derek Uittenbroek - The Power of Attraction E91

DENTOLOGY - The Business of Dentistry

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The Importance of Culture in Business

I think if you get people who genuinely deeply care about the thing they're doing, it flows through in so many ways. So we always hire on culture and fit in values first and then skill second. I mean, obviously, it's great if someone knows how to run Facebook ads and work hiring them for that position. But, do they need to have dental experience? No, absolutely not.

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