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458: Growing a Pipeline of Prospects with Tyler Suomala

Business of Architecture Podcast

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The Role of Reactivity in Architecture

There's this kind of idea of reactive versus proactive type of model of an architecture business. Would you agree with that? Is that something you've seen as well? That there's a kind of, there's reactivity, both in the business, on the business with winning work. And we certainly see plenty of businesses that operate with the dictum of just do good work and then the work will come to you.

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