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165: Self-promotion

Everything Hertz

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Social Media Isn't Changing the Nature of the Product That You're Selling, Right?

"I have ignored many people on social media whose contributions to it seemingly consist entirely of I'm great. These dreams are seniors," he says. "You don't need to trumpet every single successfully completed task, conference presentation and financial windfall." 'It's not changing the nature of the product that you're selling, which is you,' writes author David Frum.

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