Start Ups Aren't About Preparation

Start ups aren't about preparation, they're about velocity of learning. You move away from being an impostor based on how quickly you make yourself an expert. These things aren't innate. They're learned. So to all the people who ask if they should start the wine business in email this week, yes, you should. The idea f the customer, your skill set, your value, will all start is one thing and immediately change as the velocity of your learning increases.