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Ken Wilson, The Role of Noble Purpose in Marketing: Elevating Brand Messaging

Collisions YYC

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The Power of Storytelling in Marketing

Exploring the impact of storytelling in marketing through an urban legend about JFK and NASA, the chapter emphasizes the captivating nature of stories in engaging audiences. The conversation transitions to discussing marketing tactics like social media platforms and trade shows post-COVID, highlighting the importance of adapting strategies to reach customers efficiently. Emphasizing lead capture, follow-up strategies, and challenges in tracking prospect journeys, the chapter delves into the evolving landscape of marketing with a focus on technology advancements and adaptability.

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