Why do executives invest in OKRs and WorkBoard?

CEO and Co-founder Deidre Paknad and Sameera Moinpour, Global VP Customer Success & Services, give a debrief from WorkBoard's Fall Executive Advisory Board session with the CEOs of AO Smith and Aprimo, Chief Product Officer of DaVita, Chief Operations Officer of 8x8 and Chief People Officer of Q2 Inc.  They asked these execs for their success models, shared the failure patterns and got their advice on how to help more executives succeed at their strategy execution ambitions.