#180: Media Mix Modeling - Does It Deserve at Least a Third of Our Love?
The Analytics Power Hour
00:00
The Challenge of Mixed Modelling and Experimentation
Rainamis: Your date is only as good as what you feed into it. You tend to ramp up spend on multiple channels at once and ramp down spend. She says mixed models, or like, let me look and they go back, they predate digit all right? And so she kind of talks about this blending of saying, what is my mixed model tells me i have the most uncertainty, or where am i spending the most money? Like, what of the biggest risks in rolling out experiments?"
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