Corporate Strategy - It's Not About the Analysis

For this episode, let's revisit a Strategy Skills classic where we discuss how to communicate recommendations that are radical in nature.

If the recommendations are presented too early, they are hypotheses with little data backing them and they can be easily challenged.

If the recommendations are presented at the end, it shocks the client and there likely will be little agreement from the client.

The solution is to present early but to present them as hypotheses. That seems easy, but this podcast explains the communication mistakes that occur when most consultants present complex hypotheses very early, and how to fix them.

You will learn that communication, your choice of words, and the way you emphasize them can dramatically alter the way the client interprets what you are saying. In fact, the emphasis will radically alter the meaning.

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