Earn Your Happy cover image

349: Take A Crazy Idea and Turning It Into An Empire with Jane Lu

Earn Your Happy

00:00

How I Used Social Media to Sell to Millennials

I didn't know anything about fashion. So I said to my business partner, who has a lot more connections, I do also, you know, we should just get someone on consignment,. Which means that we can really test the market and we don't have to add away any cash because I don't have any. And so we took a sample of every style they had, which is already 40 at the time, took photos on the weekend using a free model, and then we put it on the website. We never take an external investment. Even though it was $60,000 in debt, we've grown from that, like we've,You know, it's just in

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