Behavioural Economics – The Very Short Introductions Podcast – Episode 60
The Very Short Introductions Podcast
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How Do Social Influences Affect Our Decision Making?
Anyone who's ever had to try and buy a mobile phone or computer knows what it's like to be confronted by thousands of different options. How on earth do we decide? So that's the choice overload, but also the information overload. In these sorts of situations, it's very difficult to make rational choices. And so what we do is rely on heuristics. These are quick decision making rules of thumb.
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