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App Marketing by App Masters

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Danny Cevallos: We made that the planning free trial really big because people don't like to decline things. So instead of just having the X out there and that's not personal, you are here saying, I want to decline something, decline something green. He says we shared it many, many times, but we weren't posting consistently before that to build an active audience. "This is a lot of guerrilla tactics in place," he says. The most important thing for him was how much money they could make with this tactic.

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