How to Smell and Taste Food

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If you want to learn to cook he said the first thing you need to do is learn how to smell. When they eat food they can recognize what's in it. Language is the missing ingredient especially for people trying to begin cooking. If you've got a startup ID and a full time job and want to test out the former before you leave the ladder come and work with us at gettacklebox.com.

Today, we'll talk about the big question - should you start with a focused niche? There are pros and cons to the approach, but the perceived cons - "what if I get tired of the niche in a few years?" , "what if the niche doesn't lead to a bigger market?" , "isn't a niche just hiding from the bigger problem I want to solve?" have gotten louder lately. So, we'll address them. We'll go over what a good niche looks like, how to get one, and how to grow.

1:00 Kurt Vonnegut - The Shape of Stories
2:38 The Niche Question
4:15 The Jiro Problem
5:20 Act 1 - A Chef's Startup
7:48 Smooth Jazz
8:15 Act 2 - What's a Niche For?
8:44 A Niche is a Shortcut to Trust
11:49 A Niche to Seed Future Growth
13:40 What a Good Niche Looks Like
14:25 The Cook By Smelling Niche
16:38 Act 3 - How to Grow From a Niche
17:29 Grow Vertically or Horizontally?
19:20 Grow through Influential Customers
20:00 Spice Smelling Niche
21:14 Act 4 - The Real Villain, and the Real Hero
22:11 Trust in Future You