We're really focused on things that we think that youth culture in north america would be super interested in. You must have seen instergram alive go crazy during the pandemic with those kind of, like rat battles. But they don't, they can't monotize on instergram, there's no monotization rent,. There's no sort of safety oe seltling on treatuse. And zockerburg is just so cheap. They're so dumb. Like face book has never shared revenue with any content producers, and they have the biggest platform. For sure. I mean, you seing it pup up more than ever right now in the middle of this...