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I'm not yet sold that so much of the degradation we've seen over time is truly iOS 14 related versus actually just a crowding of the ad platforms. This has been like one of the strongest years for retention that we've seen across our data set. In general, we've seen trends of blended, CAC rising, but a lot of the good brands diversifying more of their attention into retention. Even I think people undervalue this, even going having a maximum conversion window of seven days to 28 days,. If you're not using a third party tool is a big deal because it really does affect what's happening on your site.
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Listen to the best highlights from the podcasts you love and dive into the full episode