Is Coaching Like Therapy?

With Zoom, there's a certain informality and also I'm a little bit more distant from the individual. My point is it might make it easier for the coaching client that informality and that distance,. So they can maybe more relax and maybe be a little bit less honest. In Brazil right now, how popular is coaching? Do people think it's like therapy? Once you start in a company, once people talk to each other, do you know what will happen? The changing behavior, that helps a lot.