2min chapter

Marketing Against The Grain cover image

Timeless Marketing Advice from Seth Godin

Marketing Against The Grain

CHAPTER

Marketing Is the Catalyst for Change, Right?

Seth Godin: Can you pick one thing that you can stop doing and just stop doing one thing? He says the downside is really the hitting complexity. godin: Marketing is always the catalyst for change in my mind. Do you agree?Godin: I think marketers are the change agents in businesses.

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