Why consumer behavior shifts | Marketing For The Now Episode #16
The GaryVee Audio Experience
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Agility in Marketing: Stories, Insights, and Challenges
This chapter explores the evolving landscape of marketing and consumer behavior, stressing the importance of agility and authenticity. It discusses the impact of modern parenting, societal changes, and technology on youth and consumer engagement, while highlighting the need for brands to foster connections in today's climate of loneliness. The chapter features insights from a guest specializing in behavioral science, emphasizing the balance needed between traditional marketing methods and innovative strategies.
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