7min chapter

Bloomberg Surveillance cover image

Fed, Markets, & Apple

Bloomberg Surveillance

CHAPTER

Apple's Strategic Shift in Chip Development and Global Markets

This chapter examines the significant impact of an Apple executive on the company’s chip development and performance in the tech marketplace. It delves into the challenges and strategies involved in transitioning manufacturing from Taiwan to other regions while addressing market dynamics in China and India. The discussion highlights Apple's need to adapt its supply chain and respond strategically to geopolitical tensions and evolving consumer demands.

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