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How Do You Deal With People Being Ungrateful?
I think it's incredibly hard, right? But there's a couple of things. We have walked away from an investor who wanted to use us as a vehicle for doing stuff that I didn't believe in. And the third one is we had it this year, actually, when we were, we had to raise our prices for the energy crisis. So how do you deal with people being ungrateful or just even ambivalent towards you, you're doing what you've considered to be the right thing? How do you sort of keep your own morale high? It's about the story you tell yourself, right?