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How To Connect, Converse, And Convert Through Social Media Listening

The Duct Tape Marketing Podcast

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Is There a Place for Personal Opinions in Your Brand?

Is there a place for strong personal opinions under your brand umbrella? i think that's a great question. We need more brands who are willing to take the risk, and then we need to study that. I've seen it both ways: Brand post about black lives matter or pride, and have people in their community really latch on and appreciate that. But  I've also seen those same brands push people away because they've really stood their ground with a certain opinion.

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