How to Write Copy to Outsell Your Doubt

In year two, when you go to write copy, there's no more of that ick that you're trying to outdo. It's just like, here's the offer, motherfucker. Take it or leave it. And here's why you should take it. So I just know in my brain I can do that now. In my whole body with any offer at any price point to anyone. When you believe that, there's not one second of your working hours that goes to questioning and resisting...It's just solid, full force, massive action to sell your offer. That's the difference.