REECE WABARA: How I Built A £150 Million Business By 30
THE CEOCAST
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The Importance of Increasing Prices
When halo started it was just a corner of boxes and they were just permanent marker. Then we went to a 10,000 square feet warehouse then this one now. So where we are now certain thousand square feet is that enough of you or you need another one now? It is enough because going back to what I said about the price increases. When you increase prices you drop a little bit of volume but because your prices are higher you net the same amount of revenue or profit. Another reason for increasing prices is the fact that it was becoming inefficient. To ship out hundreds of thousands of units cost Fortunes not just with staff but returns xy's that it's an unprofitable
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