#109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Are You a Start Uper?
A lot of companies, when you see the evolution from a start up environment to a large corporation, they move from this very growth driven ontr penerial side. To one that is driven primarily by process, which is necessary to keep order in that company. The most successful companies are the ones that are aware that there are benefits to that chaotic environment. And sometimes we shouldn't be discouraged from doing so.
Play episode from 07:27
Transcript
