Emily McGregor, the creative force behind PenguinCat Creative, joins me to talk about the art of making marketing actually fun. Drawing from her two decades of crafting hilarious, high-converting campaigns for major brands and influencers. Emily shares her secrets for creating video content that doesn't just engage – it sells. Whether you're a small business owner or marketing pro, you'll learn practical ways to inject authentic humor into your marketing and finally break free from boring corporate content.
Today we discussed:
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[00:09] Introducing Emily McGregor
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[01:12] What is Comedic Content?
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[02:32] Comedy Great for Customer Connections
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[03:44] Is There a Formula to Funny?
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[04:27] Comedy Communicates You Understand
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[05:47] How Low Budget Ads Can Compete
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[08:49] Developing a Brand Voice with Humor
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[09:57] Which Industries Can Use Comedy?
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[10:59] The Comedy Writing Process
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[13:49] When Jokes Fall Flat
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[14:25] Understanding Your Ideal Client
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[15:47] What is the Place of Video in Marketing Channels?
More About Emily McGregor
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