4min chapter

Crypto Critics' Corner cover image

Sex, Lies, and Ponzinomics: Marketing in Cryptocurrency (Feat. Adam Singer)

Crypto Critics' Corner

CHAPTER

What's Your Thoughts on the NFT?

The old guard versus the new guard of marketing is a battle between big brands and agencies. Big companies often launch poorly thought through, poorly implemented nft projects that fail despite having such prominent names behind them like Gary Vito's speech at can. These companies aren't doing the existing blocking and tackling work they should be with existing tools tactics channels users but what is easier than fixing broken processes are to go and do the new shiny thing your agency is selling for whatever price tag. They will likely fudge actual ROI from it as their next jumping point so they leave these people don't leave their company with I increased revenue by you know 45 percent or I increased our share price 250 percent they leave

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