WARC Talks Special! The gravity of e-commerce
The WARC Podcast
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The Role of the Marketer in Digital Commerce
In the second half of the paper you start talking about the role marketers that these organizations can play and how they can help sort of mitigate these pressures. It all comes down to what one might consider commercial creativity right now that is very much the domain of the marketer, he says. "There's a lot of things there are many things you can do with for example how you price things charging people for returns"
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