Trademark Strategies and Brand Evolution

In this clipof EYL, we're joined by the dynamic duo behind the iconic "Detroit VS Everybody" brand, Tommey Walker and Sean Xavier Williams, to delve into the grit and grind that built a movement. The phrase “Detroit VS Everybody” has transcended beyond just a slogan or a t-shirt; it’s now a worldwide anthem for underdogs and a symbol of perseverance. Join hosts Rashad Bilal and Sean Xavier Williams as they unravel the fascinating story of how this brand came to life and the legal hurdles faced along the way.

The conversation kicks off with a look at the moment Keith Urban wore their apparel without acknowledging the brand, spurring a Google search frenzy, which eventually led people to their website and Instagram page. This incident marked the early recognition of the brand's growing popularity and highlighted the need for securing their intellectual property. Sean, who was in law school at the time, shares how he leaned on his legal education and professor’s guidance to file the initial trademarks.

Sean describes the basics and intricacies of trademarking “Detroit VS Everybody” and the broader “VS Everybody” tagline. They discuss the legal landscape of holding a trademark that's so universal, touching on the complexities and expenses involved. Tommey and Sean explain the significance of filing for trademarks, providing data like specimens to prove they're actively using the mark in commerce, and the high costs of legal battles to protect their intellectual property.

The duo also narrates their encounters with trademark infringements, from other vendors copying their designs to bigger entities like USA women's soccer team and NBA using similar taglines. While these issues are frustrating and time-consuming, they sometimes open doors for collaboration and licensing deals. They illustrate how these situations turn into opportunities for lucrative settlements and benefit the brand's exposure.

Rashad emphasizes the importance of having a strong legal framework to safeguard one's creations against imitators who attempt to capitalize on the success of other brands. Through poignant anecdotes, like receiving an email from someone who admits to using their brand to support their child’s education, the guests showcase the paradoxical admiration and frustration of dealing with copycats.

Sean and Tommey talk about the hefty legal fees which, at their peak, could reach up to $15,000 a month, underscoring the financial burden of safeguarding intellectual property. Tommey also shares an exciting account of wearing their shirt in Africa and the global reach of their brand, emphasizing the need for international trademark protection. They have strategically filed trademarks in various countries including the US, UK, EU, Liberia, Ghana, Nigeria, and South Africa to ensure their brand remains protected worldwide.

Finally, the discussion touches on the foresight behind expanding the trademark from “Detroit VS Everybody” to a more universal “VS Everybody.” Tommey's creative vision sought to make the phrase a timeless, ever-relevant anthem that resonates across different industries and demographics.

This insightful session is a must-watch for aspiring entrepreneurs, fashion enthusiasts, and anyone intrigued by the intersection of creativity, business, and law.

Tune in to gain valuable knowledge on trademarking, protecting intellectual properties, and the journey of building a brand that’s more than just apparel but an inspirational movement.

**Time Stamps:**

00:00 - Trademarking and the Keith Urban Incident

00:11 - Legal Battle and Costs

02:11 - Settling Brand Infringements

03:37 - Emotional Anecdotes

06:18 - Global Trademarks and Business Expansion

07:22 - Vision and Foresight of “VS Everybody”

**Hashtags:**

#DetroitVsEverybody #TrademarkWars #IntellectualProperty #EYLMedium #StartupStruggles #BrandBuilding #LegalChallenges #Entrepreneurship #FashionIndustry #GlobalBrand

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