The Importance of Toys in the Toy Industry

Like movie companies they're run by like you know people who've been in the industry for a while david zazloff his biggest problem is he probably thinks he knows what he's doing right that was the whole quippy thing too exactly. Maybe toy companies realize like oh we can't just dump the same shit out because after a while it starts to not sell yeah and yeah absolutely. Like they're trusting more trusting of creatives to bring in and a vision We've got this property give us something interesting that's actually going to catch the zeitgeist in some way i don't know  that'd be really interesting to look at actually as opposed to movie studios which just have to