Growthmates: Create and Grow Meaningful Products & Careers cover image

Notion’s Way to Influence Millions | Lexie Barnhorn (Anthropic, ex-Notion)

Growthmates: Create and Grow Meaningful Products & Careers

CHAPTER

Crafting Connections in B2B Marketing

This chapter explores the significance of treating users as humans to cultivate meaningful relationships in B2B marketing. It highlights the impact of in-person events and strategic influencer collaborations on brand affinity and community engagement. Furthermore, the chapter discusses the importance of effective communication and relationship building in influencer marketing for early-stage brands, emphasizing authenticity and sustainable partnerships.

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