How To Create Content That Actually Gets Clients (The Content Prism)
The Ravi Abuvala Show
00:00
Strategic Content Creation for Sales Growth
This chapter explores the crucial role of content in marketing and sales, discussing the shift in the buyer's journey, the concept of the zero moment of truth, and the 7-11-4 rule. It distinguishes between content creators and strategic content creators, emphasizing their unique focuses and desired outcomes in boosting sales.
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