The Importance of Persuasion in Pressure Situations

The six rules of persuasion are based on a theory by the American psychologist Robert Chaldini. And we try to apply these rules in a picture and then Robert said yeah why don't we take our cover because most book covers are designed in a way in order to people. So people say yes and by the book. Yeah and it's also for us it was important to start with the book of with something that we think communication is because communication is always a bit strategic. But you're very clear about that if you want to reach something and you have an elevator pitch and you have 30 seconds to convince somebody to buy your idea. If I say to my partner deep from my heart I love