3min chapter

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Alloy Automation: Tina Donati’s Strategy for Mastering Technical Subject Matter

Content, Briefly

CHAPTER

Is Zapier a SaaS Platform?

I'm assuming that verticalizing it allows you to go much deeper into very specific tools that e-commerce folks are using. And so knowing that we have a group of experts on this space and we're focused specifically on this space just helps people trust us a little bit more. Are you following a similar playbook or your, I guess, maybe more broadly, how do you think about the distinctions between the two groups that you have to communicate with? Yeah, it's definitely, it's a great question because it is tough. On the brand side, we're talking more to marketers and founders, whereas on the SaaS side, we’re talking more to engineers and product managers

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