Making a Difference, Killett Says

made.com's founders launched a website, showcased new designs from new designers and sold furniture before acquiring a single bit of stock. Only after receiving orders from customers did made.com place its own with manufacturers, buying only what had already sold. This meant that customers were forced to wait for their goods, but crucially, they also got them more cheaply because made.com wasn't spending huge sums pre-ordering a lot of stock. In 2012, the business raised £6 million in funding to aid international expansion. The British government backed the company by selecting it for its future 50 programme - an initiative designed to fast-track growing tech businesses. Sales passed £1 billion around the brand's