Strategic Price Increases: A Tactical Approach for Customer Retention

Once you committed, stick with it. Today, Alex (@AlexHormozi) talks about the process he went through to create the letter on raising prices on customers, the right and wrong ways to increase prices, and the importance of communicating your plans properly.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:54) - Price increase letter: inform customers about changes and purpose.

(5:12) - Attractive price communication is crucial.

(7:59) - Inform customers about future plans, benefits, etc.

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