244 - The Real Difference Between Lead Gen and Demand Gen | The Sleeping Barber Podcast
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How to Scale Marketing to Millions of Dollars a Quarter
Marketers should be measured on source revenue, then you know whether or not your shit actually works. If marketers simply were challenged to defend their budget to a six month paybath, it would deem most marketing programms failures. Not being a marketer that doesn't work in those companies is priority number one right now.
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