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Harnessing the TikTok Boom
On Brand with ALF & Rory Sutherland
The Power of Family Banter
The TikTok algorithm is patently rather brilliant. It fairly reliably serves up exactly what I want, which in many cases actually results to slightly bad taste humor. We'll look at your 4U feed. We're going to have to switch phones, and I will try to learn what that looks like on it. The diversity of culture and conversation is what is served to you. All of a sudden, the multi-dimensional, multi-national, multi-generational person that you are worried is all of a sudden presented to you. That's a fascinating, absolutely fascinating.
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