3min chapter

The Jordan Harbinger Show cover image

628: Amanda Montell | Cultish: The Language of Fanaticism

The Jordan Harbinger Show

CHAPTER

Code Switching - What Is It?

Code switching is essentially using every linguistic resource available to you in order to communicate most effectively. Jim jones was a pretty diabolical practitioner of code switching. He would change his lexicon according to what he knew the person standing in front of him wanted to hear. You can't really coerce someone into believing something that they are on no level open to believing, but you can just sort of radicalize and radialize from there with language.

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