18.02: An Interview with DongWon Song
Writing Excuses
00:00
The Importance of Positioning in the Business
In the best cases, I think a book shows up on my desk with a pitch in place. Most of the time, it's me reading between things or having a conversation with the author. If there's that connection, if there's that real through line, that to me says, we're nailing it. We're doing the thing that fits your vision"
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Transcript
