The m f ceo project. I'm andy, and i am the mother fuck an ceo. We're going to cover one particular topic in general that has been getting on my nerves every day for two or three months. Every time i talk to somebody, they tell me they're goal. All right? And they tell me, e, i'm going to try to build this malta million dollar business. Ok. That's why i can do this. This is something i do because i love doing it,. But here's the problem that i have with it. It doesn't make any money if you think about it too much.