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213: Powered by Debt

The Art of Product

CHAPTER

Brand Plays

Aarin: I would call this a success already. Like, is it worth the 30 gram were gong to spend o senn people on vacation? Really hard to tell. Our lifetime value is high enough, it's in the thousands, that wouldn't take many new customers to pay it off. We do ask people ot side up now, how they heard about us. So we have the ability to perhaps link some sign ups to this campaign. But like, i'm honestly just, i'm happy already. If we could do a few of these per year, like, i just don't, i just believe in my heart, part base marketing heart, marke, that like

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