TWiG #196 Debate: What’s the right role of market research in early game development?
Deconstructor of Fun
00:00
Early Development
Marked research is often used to validate or invalidate product pillars, validate market sizing and drive product strategy. Cys on supres: "Market research is very, very commonly misused in companies" He says marked research can lead to bad assumptions about a game's potential audience that don't hold up under scrutiny.
Transcript
Play full episode
