The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 409: Lessons in Scaling a Low Code Platform with Howie Liu, Co-Founder, and CEO @ Airtable

The Official SaaStr Podcast: SaaS | Founders | Investors

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The Importance of Grounding People on Something They Already Know

I think it's not obvious to the average customer, to the most customers, why do I need to create software in the first place? It's not a need that's burning in their minds. Now, if they actually figured out, wait, if I could build my own software, that means I can build this workflow in this much more structured, transparent, collaborative way. Like that would be the value, the benefit, right? Maybe I can get even more content produced or build products better with greater visibility into the progress within.

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