From Listening To Launch: How We Do Customer Research
Customer Show
00:00
Customer Camp - How Do You Listen to Your Customers?
Caitlin, we launched a new product called our Clarity Call Cheat Cheats. We took our method for interviewing customers to really understand their buying journey so you can document that and use it to inform marketing. So this was the first time we've offered a digital kind of download from customer camp that we were selling. But what I will share is that things went well. The feedback we've been getting from buyers has been amazing. Overall, this was a very successful product launch for us.
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