Rory Sutherland: Human Behavior, Innovation, and Alchemy (EP.16)
Infinite Loops
00:00
Would Jobs Have Accepted the Super Premium Apple Watch?
The author's wife recently got an apple watch to keep track of her steps. He says he can't figure out why she bought it, and that if steve jobbs were alive, the product would have never shipped. But jobs created a huge market for expensive watches because men don't generally wear jewelry in his opinion. The book will be published by Simon & Schuster on November 6 at 9 p.m. ET.
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